Progress Over Perfection
You’ve heard every version of this concept. “Don’t get stuck by letting perfection stand in the way of progress”. “Progress is better than perfection”. “Don’t let perfection be the enemy of progress”. And on and on and on. You tell yourself you get it, but you aren’t quite ready to post your blog post. Or go live on Facebook. Or create your next sales event. You say that you know it doesn’t have to be perfect, but you don’t want it to be amateurish.
Write It Down
The truth is, getting stuck waiting for perfection will kill any forward progress you have made. And it could potentially kill your business before you even get started. The problem is you have a purpose, but no plan. So, what can you do? One of the easiest ways to break the cycle of waiting for the RIGHT time to get started is to put the task on your calendar. Write it down. In ink. “Tuesday post blog”. “Friday go live with the new recipe”. And then stick to it. Purpose is essential, but if you don’t write it down, it is too easy to make excuses.
I know, you are thinking, ‘that’s great Amy, but just because I wrote it down doesn’t mean I’m really going to do it’. First, we don’t use the word “just” around here. The word JUST trivializes you and the efforts and intelligence you offer the world. Second, very few actions are one and done, including failure. Let’s look at the “Tuesday post blog” example. On Tuesday the 9th you write “post blog post”. Tuesday comes and Tuesday goes, and you do not post the blog. That’s OK. Don’t beat yourself up. Instead draw a line through that calendar entry Tuesday the 9th post blog post and write “post blog post” again on Wednesday. If Wednesday comes and goes without posting, cross off again and write it on Thursday. Repeat as necessary. Eventually, you are going to get sick of writing it in your calendar and will post the damn post.
Review and Revise Later
That sounds freaking scary. I know. But here is the little-known secret no one else will tell you: you can always change it later. What?? You can come back and edit it later? Yes. Yes, you can. Whether it is a (please don’t let my mother see it first) typo, or you’ve updated your branding and need to redo your graphics, or you’ve even learned new information that makes part of what you have done obsolete, you can always go back and update. In fact, even if you aren’t changing any information, it’s a good idea to go back every six months or so and create new graphics. Update your posts and repurpose your content and re-pin it.
So, take your purpose and make a plan. Write it down. Right now. And begin to take control of your journey. You’ve got this.